Research In Motion改名為BlackBerry

RIM採用全球通行的品牌名稱,鞏固單一品牌識別



香港 - Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM)正式宣布,由現在起統一以其具標誌性的名稱-BlackBerry通行全球,即時生效。

RIM將採用其革命性BlackBerry智能手機品牌的名稱,亦與全新流動運算平台BlackBerry 10一致。此舉統一其品牌及在全球的形象。

BlackBerry總裁兼行政總裁Thorsten Heins表示:「由Research In Motion改名為BlackBerry是我們公司歷史上一項重大決定,RIM創造首部BlackBerry智能手機並改變全球數以千萬計人保持的聯繫方式。而BlackBerry 10亦秉持一貫的原創及創新精神,為流動運算訂下全新定義。適逢BlackBerry 10在全球推出之時,現在改名為BlackBerry亦是最佳時刻。」


由2013年2月4日起,本公司在多倫多證交所股票交易市場代號將改為BB,而納斯達克證交所股票交易市場代號則改為BBRY。而本公司的網站亦由www.rim.com改為www.blackberry.com,同時電郵地址後綴亦快將轉換為@blackberry.com。

BlackBerry未來的市場推廣活動亦將一如以往地代表著BlackBerry品牌。

BlackBerry市場總監Frank Boulben表示:「在北美以外地區,我們均單獨被認知為BlackBerry,而該品牌的優勢亦有助開拓新市場與新興市場。如今我們的全球品牌形象變得更鮮明,並有具凝聚力的全球市場推廣方向。」

IDC消費者、客戶與新媒體研究集團副總裁Danielle Levitas 表示:「BlackBerry名稱與公司及其產品已劃上等號,在推出全新裝置及BlackBerry 10平台之際,改名亦是明智之舉。」



關於BlackBerry

BlackBerry®是全球嶄新流動方案的先驅,於1999年推出的BlackBerry®解決方案,為流動行業帶來改革。目前,BlackBerry致力透過不斷提升流動體驗,幫助全球數以千萬的客戶取得成功。於1984年成立,總部位於加拿大安大略省Waterloo市,據點遍佈北美、歐洲、亞太區及拉丁美洲。BlackBerry於美國納斯達克股票交易市場代號 (NASDAQ: BBRY) 及加拿大多倫多股票交易市場(TSX: BB)。欲知更多資料,請瀏覽 www.blackberry.com

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Forward-looking statements in this news release are made pursuant to the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995 and applicable Canadian securities laws. When used herein, words such as “expect”, “anticipate”, “estimate”,  “may”,  “will”, “should”, “intend,” “believe”, and similar expressions, are intended to identify forward-looking statements. Forward-looking statements are based on estimates and assumptions made by RIM in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors that RIM believes are appropriate in the circumstances. Many factors could cause RIM’s actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements, including those described in the “Risk Factors” section of RIM’s Annual Information Form, which is included in its Annual Report on Form 40-F (copies of which filings may be obtained at www.sedar.com or www.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on RIM’s forward-looking statements. RIM has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

BlackBerry, RIM, Research In Motion and related trademarks, names and logos are the property of Research In Motion Limited and are registered and/or used in the U.S. and countries around the world. All other brands, names and marks are the property of their respective owners. RIM is not responsible for any third party products or services.










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