HP 在香港成功打擊冒牌打印耗材

搜獲超過7,000件假冒產品保障顧客免受欺騙



香港,2013年2月4日 — HP宣佈香港成功破獲一宗冒牌打印耗材案件,搜出超過7,000件假冒打印耗材。案中被拘捕檢控的兩名人士,其中一人於2013年1月被判處入獄3個月,另一人則早於2012年8月被判社會服務令及罰款。香港海關是於2011年8月採取搜查行動,檢獲超過1,170 盒HP碳粉盒、2,580 件冒牌碳粉包裝,以及3,250張用作製造假冒HP碳粉盒的防偽標籤。

HP與本地執法部門通力合作,使今次打擊冒牌打印耗材行動取得成功。為了維護HP原裝打印耗材的品牌聲譽及知識產權,HP採取業界最先進的防偽措施,藉此嚴厲對付假冒HP打印耗材產品之製造、分銷和銷售。

HP亞太區調查經理郭子敦先生表示:「我們明白冒牌HP產品的銷售對客戶及HP品牌所帶來的負面影響。貫徹對客戶的承諾,HP的反冒牌產品部門不斷加大力度對付翻版產品。客戶付出金錢選購HP正貨產品,卻由於假冒HP打印碳粉盒之出現,結果購入打印質素差劣甚至完全無法使用的假貨。透過我們打擊翻版產品之行動, HP 決心維護我們客戶及HP品牌的利益。違法人士可能面對民事訴訟,被追討 HP因此而蒙受的損失。」


冒牌產品的外觀往往與正貨產品極為相似或難以區別,藉此欺騙顧客金錢。假冒HP打印耗材一般包括非法打印載有HP品牌的包裝盒、標籤及防偽封印。不法之徒將使用過的耗材盒重新注入劣質油墨及碳粉,再用偽造或曾被使用的HP包裝盒包裝,假冒為 HP原裝正貨出售給顧客。

HP在亞太區全力推行的打擊冒牌打印耗材計劃,於過去四年間,成功使執法部門搜獲超過2,000萬件冒牌打印碳粉及組件。(1)

在全球方面,HP採取積極行動對付冒牌產品,過去四年間於88個國家進行近5,000宗偵查,同期檢獲近3,500萬件假冒打印碳粉及組件(1)

協助顧客識別冒牌打印耗材


作為HP的全球打擊冒牌打印耗材計劃之一部分,HP積極提醒及教育顧客如何分辨假冒打印耗材。HP亦在產品及包裝方面引入先進技術,協助顧客識別偽造打印耗材。

HP在亞太區銷售的所有打印耗材包裝盒,均貼有顏色轉換技術的防偽封印,讓顧客可以容易辨認原裝正貨HP打印耗材。自去年開始,HP更引入設有QR代碼的防偽封印,讓顧客可以利用流動裝置的QR代碼讀取器或HP eSupplies 流動應用程式進行流動驗證。(2,3) 顧客欲進一步了解有關防偽封印,以及購買打印耗材時需要注意的事項,以避免購入冒牌假貨,請瀏覽網址: www.hp.com/apac/nofakes

HP簡介

HP 以科技開拓新視野,為個人用戶、企業、政府機構及社會作出有意義的貢獻。HP 是全球最大的科技公司,所提供的組合涵蓋打印個人電腦軟件服務IT 基建,切合客戶需要。欲取得更多有關 HP (紐約證交 所上市代號:HPQ) 的資訊,請瀏覽網址 http://www.hp.com.hk


(1)       根據2008至2011年期間的檢獲數字。
(2)       HP 流動驗證計劃只適用於配有QR代碼之防偽標籤。代碼可使用任何標準QR code讀取器讀取。
(3)       兼容 Android 2.2及其後版本,以及Apple iOS 4.2及其後版本支援多重任務之裝置  (iPad、 iPhone 4、 iPhone 3GS 及第三和第四代iPod touch) 。可使用於具備HP ePrint功能之打印機及多功能打印機。AirPrint 及 iOS 4.2 及其後版本需要 802.11「無線網絡」連接至打印機。無線表現視乎物理環境及與接取點之距離而有所不同。




This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance, market share or competitive performance relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the competitive pressures faced by HP’s businesses; the development and transition of new products and services and the enhancement of existing products and services to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its customers, suppliers and partners; the protection of HP’s intellectual property assets, including intellectual property licensed from third parties; integration and other risks associated with business combination and investment transactions; the hiring and retention of key employees; assumptions related to pension and other post-retirement costs and retirement programs; the execution, timing and results of restructuring plans, including estimates and assumptions related to the cost and the anticipated benefits of implementing those plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP’s filings with the Securities and Exchange Commission, including HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2012. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2013 Hewlett-Packard Development Company, L.P.









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