MERCEDES AMG PETRONASBLACKBERRY訂立合作協議

並駕齊驅KEEP MOVING



緊接著全新銀箭Silver Arrow賽車 – MERCEDES AMG PETRONAS F1 W04於西班牙的赫雷斯賽道完成首圈後,MERCEDES AMG PETRONAS車隊隨即高興地宣佈與BlackBerry (NASDAQ: BBRY; TSX: BB)訂立全新重大的合作協議。

作為MERCEDES AMG PETRONAS一級方程式車隊的官方流動運算合作夥伴,BlackBerry將與車隊在技術及拓展市場機遇上緊密合作。全新BlackBerry 10平台為MERCEDES AMG PETRONAS提供工具及服務,並聯手開發應用程式以加強車隊與其支持者之間的互動及維繫關係。而車隊亦將於整個一級方程式賽季內採用BlackBerry 10智能手機,從而勇往直前Keep Moving。

隨著全新的合作計劃展開,極富標誌性的BlackBerry品牌亦將出現於F1 W04 Silver Arrow車身底盤及座椅靠枕、Lewis Hamilton及Nico Rosberg的比賽服飾以及團隊服裝套件上。作為官方流動運算合作夥伴,BlackBerry與MERCEDES AMG PETRONAS將於車隊的總部及每場格蘭披治賽事上緊密合作,開發車隊的BlackBerry 10平台應用方式。


MERCEDES AMG PETRONAS一級方程式車隊主席Ross Brawn表示:「在我們全新銀箭Silver Arrow賽車F1 W04推出之日,我們很高興宣佈與BlackBerry的合作協議。我們十分期待在技術及運作層面上迎接BlackBerry 10平台,以及BlackBerry的團隊為MERCEDES AMG PETRONAS注入全新的流動創新動力。能夠在公佈此項令人振奮的合作計劃,同時在賽道上推出附有BlackBerry品牌的最新銀箭Silver Arrow賽車實在令人倍感興奮。」

BlackBerry首席市場總監Frank Boulben表示:「一級方程式的一切均是環繞著精心打造、設計及發明三項價值,而此亦與BlackBerry 10的製作理念同出一轍。BlackBerry與MERCEDES AMG PETRONAS一級方程式車隊合作,並提供技術及市場推廣協作的價值,是順其自然的配搭。我們建立了讓人們『Keep moving』的BlackBerry 10,而Keep Moving的理念亦會於我們合作計劃中多個層面上體現。」

開於MERCEDES AMG PETRONAS
The MERCEDES AMG PETRONAS一級方程式車隊角逐FIA一級方程式賽車世界錦標賽,而車隊的運作中心則位於英國巴克利。擁有逾500位員工,車隊由多屆世界錦標賽冠軍Ross Brawn 帶領,並為Daimler AG的股東Niki Lauda 及Toto Wolff 所擁有。而車隊的一級方程式賽車引擎均由位於北安普敦郡布瑞克斯沃斯市的Mercedes AMG High Performance Powertrains所提供。

關於BlackBerry


BlackBerry®是全球嶄新流動方案的先驅,於1999年推出的BlackBerry®解決方案,為流動行業帶來改革。目前,BlackBerry致力透過不斷提升流動體驗,幫助全球數以千萬的客戶取得成功。於1984年成立,總部位於加拿大安大略省Waterloo市,據點遍佈北美、歐洲、亞太區及拉丁美洲。BlackBerry於美國納斯達克股票交易市場代號 (NASDAQ: BBRY) 及加拿大多倫多股票交易市場(TSX: BB)。欲知更多資料,請瀏覽 www.blackberry.com



Forward-looking statements in this news release are made pursuant to the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995 and applicable Canadian securities laws. When used herein, words such as “expect”, “anticipate”, “estimate”, “may”, “will”, “should”, “intend,” “believe”, and similar expressions, are intended to identify forward-looking statements. Forward-looking statements are based on estimates and assumptions made by Research In Motion Limited (BlackBerry) in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors that BlackBerry believes are appropriate in the circumstances. Many factors could cause BlackBerry’s actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements, including those described in the “Risk Factors” section of BlackBerry’s Annual Information Form, which is included in its Annual Report on Form 40-F (copies of which filings may be obtained at www.sedar.com or www.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on BlackBerry’s forward-looking statements. BlackBerry has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

BlackBerry and related trademarks, names and logos are the property of Research In Motion Limited and are registered and/or used in the U.S. and countries around the world. All other marks are the property of their respective owners. BlackBerry is not responsible for any third-party products or services.









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