ShopBack, Asia-Pacific’s leading shopping and rewards platform, has launched ShopBack Pay in Hong Kong, enabling consumers to earn and redeem real Cashback in-store at the point of purchase. As part of the launch, Octopus — Hong Kong’s most widely adopted payment method, with 98% penetration — has been added as a payment option within ShopBack Pay, alongside Visa, Mastercard, Apple Pay and Google Pay, making it easier for consumers to spend locally.
To date, a million ShopBack users in Hong Kong have earned HK$300 million in real Cashback from their online purchases. With ShopBack Pay now available in Hong Kong, users can use their Cashback to offset purchases in-store at 500+ local outlets, including popular names such as Ten Ren Tea, Gyu-Kaku, Kabo Burger, Aboutea, and Sushi Express.
The Hong Kong launch further strengthens ShopBack’s payment rewards footprint, complementing its presence in Singapore, Australia, and Malaysia, where 20,000 merchant outlets are already onboarded. With a robust rewards ecosystem and a licensed payment infrastructure in Singapore, ShopBack is uniquely positioned to deliver a trusted, scalable, and rewarding shopping and rewards experience for both consumers and retailers.